Outer box
Mailer Box
- 12 × 9 × 3 in roll-end tuck-front
- E-flute corrugated
- Electric blue outside, white inside
- Our standard ship box
Built for you.
Logo system
Designed into the letters.
The shirts aren’t printed onto the wordmark. They’re cut out of it. Read the negative space and they’re there — a crewneck collar notched into the first T, a shoulder line carried through the second. Nothing is drawn on top, so the mark is one shape, and one shape holds anywhere.
That restraint is what lets it travel. The same letters sit cleanly in a 16-pixel favicon, on a 2 × 3.5 in hang tag, and on the label of a 500-shirt order, so the mark works for one customer or a crowd of two thousand without a simplified version.
The tone is deliberate: minimal and elegant first, with the color and confidence of a modern brand. Never cutesy. The shirt hiding in the lettering is a nod, not a punchline — the kind of detail people catch a beat later and smile at.
The T mark
The collar-notched letter on its own, for where space is tight.
Use it right
- Do keep clear space equal to the height of the “.com” letters.
- Do use blue on white or white on blue.
- Don’t retype it in a font.
- Don’t stretch, outline or add effects.
- Don’t draw the T as a T-shirt icon.
- Don’t pair it with a mascot, face or cartoon tee.
Color
Bright, direct, useful.
Brand Blue
#4C29FF
Packaging and print
Site Blue
#0B2CC9
Web UI
Ink
#0F0A33
Text
White
#FFFFFF
Primary ground
Paper
#F5F3EE
Backgrounds
Kraft
#C9A57B
Shipper stock
Type
Clear before clever.
Sora
Headlines and moments of emphasis.
Manrope
Everything shoppers need to read and use.
Labels uppercase tracked
The wordmark itself is custom-drawn and never set in a font.
Voice
Say what matters.
“Built for you.”
“A custom T-shirt worth wearing.”
“Better-designed graphics. Better-fitting shirts.”
“Printed and packed to order.”
Name the fit and fabric. Give people useful specifics they can choose from.
Skip hype words. Be confident, human and direct.
The full packaging system
How it arrives
Every piece, from the outer box to the hang tag, in one system.
Outer box
Gift Box
- 11 × 8.5 × 2.5 in rigid two-piece
- White wrap with electric-blue T
- Electric-blue belly band and liner
- For gifts and premium drops
Outer box
Kraft Shipper
- 14 × 10 × 4 in RSC
- 32 ECT B-flute natural kraft
- One-color blue flexo
- For bigger and multi-tee orders
Inside the box
Packing Slip
- US Letter, half-folded
- 6 × 9 in electric-blue envelope
- V-flap echoes the T’s collar notch
Inside the box
Seal Stickers
- 2 in round T seals
- 3 × 1 in wordmark pills
- Close up the tissue
Inside the box
Tissue Paper
- 20 × 30 in white tissue
- Electric-blue T and wordmark
- Half-drop repeat pattern
Inside the box
Poly Bag
- 10 × 13 in frosted, resealable
- LDPE (#4), recyclable
- One-color electric-blue print
Inside the box
Hang Tag
- 2 × 3.5 in heavy uncoated card
- Blue front with the T
- White back: style, fit, fabric, size
See the full system in Figma
Flat artwork, print specs and image prompts for every piece.